Original Deeds is a rum brand built on doing things the honest way. Their rum blends Caribbean rum with liquorice, vanilla, and caramel, taking inspiration from Pontefract Cakes, a local liquorice sweet with roots going back to the 1800s.

We designed and built a brand new Shopify storefront for Original Deeds, structuring the pages, setting up the products, and making the design decisions, until Original Deeds finally had a site that felt like it belonged to them. We also set up their SEO fundamentals and site structure, so the brand could be found online easier.