A self-directed project exploring brand and packaging for an organic skincare line. ORGA steps away from the usual language of "natural," beige tones, botanical illustration, earnest wellness copy, in favour of something closer to clinical honesty: close, unretouched skin, plain information, no promises the product doesn't need to make.

We built the identity from the ground up: naming direction, a modular packaging system across the range, and a visual language built on restraint rather than persuasion, letting the product speak for itself.