Our entry for MARÉ, a reimagined Portuguese conservas brand, has been named the winning entry in Brief Me Baby's latest design challenge.

The brief asked for a modern take on Portugal's tinned fish tradition, one that felt considered without losing the heritage underneath it. Our answer took inspiration from playing cards and old matchboxes: four varieties, each tied to a real fishing town, every tin dated and signed by the fisherman like a catch record. Stacked together, the range reads less like a shelf of tins and more like a set of postcards worth collecting.

The full project, covering identity, packaging, and brand world, is live on our site now.